WORK AT BEARVAULT

We are always on the lookout for talented individuals. Those that submit their general application to us in advance are at a significant advantage when it comes to filling new positions, because we look here first. We look forward to learning more about you and how you might be able to contribute to the growth of BearVault!

Digital Marketing Specialist: BearVault

ABOUT US

BearVault is a small, growing business with a well-established brand in a niche market. We’re looking for sharp, innovative, and enthusiastic team members who can join us to navigate the trail ahead.  This is the right place for agile, entrepreneurial, and creative thinkers who want to help grow the brand and product line. 

Working in a small business affords an exciting mix of roles and responsibilities for all employees, and an energetic, collaborative small team environment. Every voice contributes ideas and perspectives that matter, and every employee has opportunities to take ownership of projects and truly lead. The scope of work is broad and varied, interesting and fun to be a part of: while each member has a primary area of focus and responsibility, cross participation in other areas is welcome and sometimes required.  

A love of the outdoors and nature is at the core of what we do, and while team members engage in outside pursuits each in their own way, all appreciate the natural world. An ethical and considerate approach is fundamental to our business culture. 

WHAT YOU’LL DO

You will manage strategy and implementation of our digital footprint across a wide variety of media, with an emphasis on analytics-based decisions, including SEO, AI strategy, Social Media, Paid Advertising, Sales Platform Content and Cross Platform Campaigns.

SEO & AI

• Monitor traffic and define and execute SEO strategies to optimize organic search, social seo.

• Deep dive into analytics, including competitor and trend analysis, to drive SEO strategy and tactics

• Update the back end of the website to improve tags, meta information, and ranking

• Define AI training and strategies to optimize AI Overviews, Search GPT etc. 

• Work with writers to manage blogs and other internal and external content

Social Media

• Manage social media accounts including Meta, Tik Tok, and LinkedIn by creating engaging content, establishing a brand voice/personality, planning campaigns and scheduling posts, responding to users, and analyzing performance metrics.

• Stay abreast of user social media such as Reddit, chat forums, etc.

Paid Advertising 

• Plan, run, analyze and optimize paid advertising across different digital, social media, and sales platforms, etc.

• Work with agencies to manage programmatic advertising

• Implement audience and creative testing to optimize campaign performance

• Allocate budgets backed up with analytics to optimize impact of the spend

Sales Platform Content

• Manage Amazon and other online retail product info, listings, and advertising based on analytics and data-driven decisions.

Overall

• Work with the team, partners, contractors and agencies to execute digital marketing plans; coordinate cross-platform campaigns, strategies, and initiatives; 

• Work with creative design team on tailoring graphics to objectives, and writers to create compelling copy for websites, social media posts, email newsletters, and other marketing materials. 

• Ensure brand consistency across all digital platforms.

• Stay current in knowledge and skills within Digital Marketing and ECommerce fields, including SERP changes, algorithm updates, AI Overviews and search, and other digital 

• Create a bi-weekly analytics audit and present findings 

ABOUT YOU

• Critical, analytical, and creative in your approach to find even better solutions to reach customers and fulfil business goals.

• Organized, accurate and an excellent communicator

• Able to work independently and take initiative and ownership of work

• Strong work ethic and a history of accomplishments

• Be positive, proactive and solution oriented.

• Strong computer skills, including working knowledge of Javascript, SQL, WordPress, Gsuite, spreadsheets, Google Analytics, Google Ads, and Business Meta Business Suite, SEMRush, and other industry tools, and the ability to learn new systems quickly. 

• 5-10 years of work experience in marketing, with 3+ years of hands-on experience running Digital Marketing, including SEO, Social Media and Paid Advertising campaigns

• Able and willing to work full time in our office in Louisville, Colorado

COMPENSATION

Annual Salary Range: $68,000 to $84,000

The actual annual salary offered to a candidate will be based on variables including experience, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We believe in work-life balance, and we operate on a 4-day work week (~32 hours/week). Schedule flexibility is required from time to time for travel and work events. We offer:

• A 4-day work week

• Competitive compensation

• For full-time permanent employees: 

  • a health care bonus program

  • a 401k with 5% matching plan

  • up to $2500 matching plan for 529 contributions 

  • 3 weeks of flexible paid leave, accrued from your start date. 

  • Additional 2 weeks off at the end of the year

  • 6 additional public holidays

As the company grows, there is room for employees to grow into positions of increased leadership and responsibilities.

BearVault encourages an open-minded, collaborative, inclusive and fair work environment for its employees. BearVault prohibits discrimination in employment on the basis of disability, race, creed, color, sex, sexual orientation, gender identity, gender expression, religion, age, national origin, ancestry, or any other status protected by the laws and regulations.